Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

AMV BBDO & Heinz Respond to Metro Text

Creative 723 Add to collection

Excellent, tactical print campaign for Heinz Salad Cream

AMV BBDO & Heinz Respond to Metro Text

After seeing a text about salad cream in yesterday's Metro newspaper, AMV BBDO responding with a print campaign for client Heinz Salad Cream just one day later. 


The agency saw the text in the ‘Send us your text’ section of the Metro. It read: “What can you put salad cream on if you don’t like salad?  I’ve just discovered a taste for it but I find celery, lettuce, tomato etc quite vile.  Graham, Kent”


They saw a great opportunity to produce a tactical response to address Graham’s question.  We turned the print ad around in a day and placed the response in today’s Metro opposite the ‘Send us your text’ column.


The playful tone of the ad links in with recent ‘Bring on the Zing’ Heinz Salad Cream campaign.

 


 

Credits


Creative Partners: Alex Grieve, Adrian Rossi
Creative Team: Zac Ellis, Rich Litler,
Account Team: Nick Andrew, Katie Gray
Planners: Lucy Howard

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
AMV BBDO, Fri, 09 Aug 2013 11:20:57 GMT