AMV BBDO Champions the 'Dad Drawer' In New Currys PC World Father's Day Ads

On Friday 19th June, Currys PC World launched a press and online campaign to communicate the great range of tech available for Father’s Day.

In every household there is a ‘dad drawer’ in which is stored an assortment of items revealing much about the personality of the dad and where his interests lie.  The three images illustrate three personalities that could be found in any household - Sports Dad, Tech Dad and Music Dad.

The items are kept out of sentimental value, but it is obvious that dad needs to be brought into the 21st Century and replace old junk with new tech in the form of a new tablet, Fitbit wearable or pair of headphones.