Mon, 22 Jun 2015 09:26:02 GMT
On Friday 19th June, Currys PC World launched a press and online campaign to communicate the great range of tech available for Father’s Day.
In every household there is a ‘dad drawer’ in which is stored an assortment of items revealing much about the personality of the dad and where his interests lie. The three images illustrate three personalities that could be found in any household - Sports Dad, Tech Dad and Music Dad.
The items are kept out of sentimental value, but it is obvious that dad needs to be brought into the 21st Century and replace old junk with new tech in the form of a new tablet, Fitbit wearable or pair of headphones.
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Media Agency: Blue 449
Planner: Campbell Saville-Smith
Post Production Company: EG+ / AMV BBDO
Photographer : Gary Bryan
Producer: Sarah Thompson and Joel Devlin
Production Company: Pictures at Work
Account Management: Alicia Lowndes and Amy Tippen
Art Director: Jay Phillips
Copywriter: Neil Clarke
Creative Agency: AMV BBDO
Executive Creative Director: Alex Grieve & Adrian Rossi
Planner: Sarah Sternberg and Rob Sellars
Producer: Hannah King
Categories: Computers, Consumer ElectronicsAMV BBDO, Mon, 22 Jun 2015 09:26:02 GMT