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AMV BBDO Champions the 'Dad Drawer' In New Currys PC World Father's Day Ads

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Pictures at Work's Gary Bryan snaps some drawers typical of every dad

AMV BBDO Champions the 'Dad Drawer' In New Currys PC World Father's Day Ads

On Friday 19th June, Currys PC World launched a press and online campaign to communicate the great range of tech available for Father’s Day.

In every household there is a ‘dad drawer’ in which is stored an assortment of items revealing much about the personality of the dad and where his interests lie.  The three images illustrate three personalities that could be found in any household - Sports Dad, Tech Dad and Music Dad.

The items are kept out of sentimental value, but it is obvious that dad needs to be brought into the 21st Century and replace old junk with new tech in the form of a new tablet, Fitbit wearable or pair of headphones.

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Media Agency

Media Agency: Blue 449

Planner: Campbell Saville-Smith

Post Production / VFX

Post Production Company: EG+ / AMV BBDO

Production Company

Photographer : Gary Bryan

Producer: Sarah Thompson and Joel Devlin

Production Company: Pictures at Work

Creative Agency

Account Management: Alicia Lowndes and Amy Tippen

Art Director: Jay Phillips

Copywriter: Neil Clarke

Creative Agency: AMV BBDO

Executive Creative Director: Alex Grieve & Adrian Rossi

Planner: Sarah Sternberg and Rob Sellars

Producer: Hannah King

Categories: Computers, Consumer Electronics

AMV BBDO, Mon, 22 Jun 2015 09:26:02 GMT