Free the Bid are pleased to announce AMV BBDO, the UK’s largest agency, and their client Libresse (Bodyform / Nana / Saba / Nosotros) are signing the pledge.
Executive Head of Production Francine Linsey said: “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is of utmost importance. Free The Bid gives them a platform on which they can be seen and heard. Put simply - why wouldn’t we support Free The Bid?”
Tanja Grubner, Global Marketing & Communications Director for Libresse adds “As a brand we believe nothing should hold women back, so being part of Free the Bid is not just the right thing to do, it is right for our brand”.
Libresse have approached female directors on all their projects with AMV BBDO, including the recent #bloodnormal film. They are furthering the campaign with a short film bursary, giving three young film-makers £5,000
each to put periods on screen and help make them part of culture. Winning films will be entered into the major short film festivals. You can find a link to the competition here; entry deadline is Fri 11 Dec.