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AMV and Sainsbury’s Bank show that there is gold at the end of the rainbow

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...and Double Nectar Points!

AMV and Sainsbury’s Bank show that there is gold at the end of the rainbow

 

AMV BBDO and Sainsbury’s Bank have created a new TV ad to promote to benefits of the Sainsbury’s Nectar Credit Card.
 
The charming ad uses imagery of double rainbows to communicate that customers will receive Double Nectar points for two years when they use a Sainsbury’s Nectar Credit Card alongside their Nectar card in store which will ultimately go towards a free week's shop at Sainsbury’s*.
 
The engaging spot aims to connect directly with consumers with something tangible rather than focusing specifically on APR rates and balance transfers as is the norm in the category.
 
The music used is a re-recording of “Rainbow Connections” which was originally written for The Muppet Movie in 1979.
 
The ad will run on TV as well as on Sainsbury’s Bank Facebook and YouTube channel for a one month focus.
*Terms and conditions apply – visit Sainsburysbank.co.uk
 
Project: Credit Card “Rainbows”
Client name & job title: Janice Cutting, Head of Brand, PR & Channels
Creative Agency: AMV BBDO
Copywriter: Diane Leaver
Art Director: Simon Rice
Agency Planner: Sophie Lewis
Agency Account Man: Jonny Spindler
TV Producer: Maggie Mullen
Media Agency: PHD
Production Company: Partizan
Director: Michael Geoghegan
Director of Photography: Vincent Warin 
Production Co. Producer: Russell Curtis 
Post-production Company: MPC
Audio Post-production: Wave, 750mph
 
 
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AMV BBDO, Tue, 24 Apr 2012 10:33:21 GMT