For the first time ever, a creative team is using Periscope to introduce agencies and creative directors to their work. The live streaming app, named the iPhone App of the Year by Apple in December 2015, allows people to tune in from different parts of the world simultaneously.
With over 2 million daily users, creatives,
politicians, celebrities and businesses are recognizing and acknowledging the
potential of the app. However, it's unclear how to make the best use of this new
type of media. Tim Menko and Ingmar Larsen, a creative team based in
Amsterdam, have certainly found a clever way: "We are always
looking to use new media in it's most relevant form. Periscope is the perfect
medium for us. Through the Periscope Portfolio Review we can connect the whole
world with our phone and reach out to agencies that we normally would have to
The two creatives are also keen to use Periscope as they feel it eliminates the need for agencies to waste time or fake enthusiasm: "The traditional portfolio review can be a long sit down. Agencies are always busy, but have to be really patient and keep focused and cut through the clutter. It can be time consuming for both parties, especially when there is no match. This method allows us to introduce ourselves in a quick, accessible and easy way. All they have to do is open the app. Because it's your own phone, it gives it a personal touch. You can be at home, at your desk or even on the toilet."
Tim and Ingmar are based in Amsterdam, have worked in New York and London and are bursting with ambition. They believe that this review can put them in the spotlight with internationally renowned agencies. They have recently partnered up, sharing the same goal and philosophy: to make more outstanding and noteworthy work for big clients. With their experience (Paramount Pictures, Heineken, Disney, HP, Nintendo, PlayStation, M&Ms, Innocent Smoothies, Asics) and passion for innovation the men say they are ready to step it up.
During the Portfolio review on February 16th Tim and Ingmar will introduce themselves and shine light on their best work. They say it's like tuning in for an informal chat: "We really want to show everyone what we are capable of in a fun way. It's not just advertising; we want to share a certain vision. Oh, and Ingmar probably wants to sell you guys some more NoPhones."
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Categories: Phones, Consumer Electronicslbbonline.com, Tue, 16 Feb 2016 10:08:51 GMT