Amstel's 'Hold My Beer' by 180 Kingsday Showcases The Ultimate Test of Male Friendship

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Directed by Justin Reardon at Double Agent
Amstel's 'Hold My Beer' by 180 Kingsday Showcases The Ultimate Test of Male Friendship

Budweiser Whassup director Justin Reardon directs this hilarious Amstel film portraying the ultimate test of male friendship in a year marked by debates about gender roles and toxic masculinity.

Created by Amsterdam agency 180 Kingsday, the film, set in a charming European village and shows two mates enjoying a beer. One asks the other to hold his beer while he goes to the loo but takes much longer than expected to return.

The toilet he steps into happens to be on a boat that's headed out to sea.

His pal goes to great lengths, holding both their untouched beers, as hours turn to days, weeks and months. The seasons pass. He grows a full beard. The villagers help him eat, read, watch football and stay awake while he does his best to not drink his Amstel.

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Client

Brand: Amstel

Post Production / VFX

VFX Supervisor: Ricky Weissman

Production Company

Production Company: Bas Production

Director: Justin Reardon

Producer: Alenka Protic

Directors Rep: Double Agent

Production Manager: Kristina Mersak

Music

Music Company: Sizzler Amsterdam

Other

Colorist: Toby Tomkins

Grading Company: CHEAT

Double Agent, 2 years ago