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Amour Fantasies Happen Campaign

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(Yep, it's porn)

Amour Fantasies Happen Campaign

 

 
 
The "Make Fantasies Happen" campaign is the latest from Dare Vancouver for pay-per-view channel Amour (Yep, it's porn).
 
The client, MTS (Manitoba Telecom Services), a telecommunications brand, wanted to advertise their adult entertainment pay-per-view service in mainstream media. Dare thought the use of humor could desensitize the topic when advertised to a broad audience. Obviously, they couldn’t use actual imagery from the content, so for this campaign, they decided to make viewers feel like they were about to see an adult movie and then drive them to the TV service where this content is available.
 
The three spots, "Dirty Pool", "Officer Biggs" and "Special Delivery" are directed by Tim Godsall (OPC/Biscuit Filmworks), edited by Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery) of Arcade Edit, with music and sound design by Grayson Matthews. 
 
Dirty Pool - http://bit.ly/GHVwoe
Officer Biggs - http://bit.ly/GLbMRV
Special Delivery - http://bit.ly/GGASBr
 
Credits
Client: Amour
Titles: Dirty Pool, Special Delivery, Officer Biggs
 
Agency: Dare Vancouver
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Bryan Collins
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett
 
Director: Tim Godsall
Production Company: OPC, Toronto / Biscuit Filmworks, Los Angeles
Executive Producer: Harland Weiss, Donovan Boden, Shawn Lacy
Producer: Rick Jarjoura
D.O.P.: John Guleserian 
 
Editorial: Arcade Edit
Editor: Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery)
Managing Partner: Damian Stevens
Executive Producer:  Deanne Mehling 
Producer: Ali Reed 
 
Online/Finishing: Airship Post
Smoke Artist: Rob Ufer
Motion Graphics Artist: Chris Homel
Colorist: Shane Reed
Producer: Marguerite Olivelle
 
Music/Sound Design: Grayson Matthews, Toronto
 
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lbbonline.com, Thu, 22 Mar 2012 10:48:45 GMT