Amnesty International - Trial by Timeline

The work of Amnesty International - in a country as fortunate as New Zealand - is understood and supported by only a small group of people.

 

Amnesty International is a global movement of ordinary people standing up for human rights.

 

It is, through sheer luck, that we live in a country that affords us the freedom to be ourselves – to say what we’re thinking, to wear what we want and to choose our own friends. These are freedoms that we all take for granted.

 

To launch their new positioning statement “Protect the Human” and to raise awareness of their work, Amnesty International wanted ordinary New Zealanders to experience first hand what it might be like to live without basic human rights, like the freedom of expression.

 

Working alongside Colenso BBDO, Amnesty International are launching Trial by Timeline – a Facebook application that scans your Facebook Timeline and shows you what some of your comments or behaviours might have cost you in different countries around the world, just for being you.

 

"These are issues that Amnesty International deals with everyday and are a reality for so many people around the world. Trial by Timeline is a fantastic opportunity for us to bring a greater understanding of human rights issues to New Zealanders in an accessible and creative way,” says Amnesty International’s Deputy Director, Rebecca Emery. 

 

“It’s nice to be able to contribute to a societal challenge and use creativity for good. We hope it will make a difference”, says Colenso BBDO Managing Director, Nick Garrett.

 

To see what crimes you’re guilty of, go to www.trialbytimeline.org.nz.

 

Credits

 

Agency: Colenso BBDO

ECD: Nick Worthington

CD: Levi Slavin

Digital CD: Dan Wright

Art Director: Anna Stickley

Copywriter: Ben Polkinghorne

Account Director: Helen Fitzsimons

Account Exec.: Eileen Cosgrove-Moloney

Planner: Hayley Pardoe

Agency Producer: James McMullan

 

Animation: Assembly

EP: Amanda Chambers

Design Lead: Matt von Trott

Designer: Scott Wilson