Creative in association withGear Seven

Amnesty International Sheds Light On Human Rights Violations With 'Freedom Candles'

Advertising Agency
London, UK
Ogilvy & Mather London create campaign and short video for the human rights charity

A globally admired artistic duo has created 30 limited edition “Freedom Candles” which will shortly be auctioned on eBay in support of Amnesty International’s work in promoting human rights. A film showcasing the candles goes live today.

Mark Landwehr and Sven Waschk— known as ‘coarse’— are renowned for their striking and meticulous vinyl sculptures. This is the first time that the duo have turned their attention to the subject of human rights. Coarse’s attention to craft brings out the emotion of the people involved and the issues, causing the viewer to empathise with the situation on a more personal level.

When each candle is burned, the wax sculpture depicting the injustice burns away to reveal a new bronze figure inside—symbolising the positive change that human rights activism can help to effect.

“This collaboration with coarse brings together the worlds of art and activism; and we hope that they gain attention from collectors, design fanatics, and Amnesty International supporters alike,” said Thomas Schultz-Jagow, Senior Director of Campaigns and Communications at Amnesty International.

Three candle designs have been produced, in limited editions of just 10, and each one represents a different human rights injustice:

- Candle one begins as a political prisoner being tortured. It burns away to reveal the same man being reunited with his son. Amnesty International is launching a major new global campaign against torture on 13 May 2014.

- Candle two begins as a military rifle. It burns away to reveal a pen signing the world’s first global Arms Trade Treaty—a treaty that followed decades of intensive campaigning by Amnesty International and other NGOs.

- Candle three begins as a young girl who has been forced into sexual slavery. It burns away to reveal a young girl who is free to make her own choices. Amnesty International believes that it is everybody’s right to make their own decisions about their health, body and sexual life.

“Candles are reminiscent of Amnesty International’s iconic symbol but the candles produced by coarse bring this to a new level. The wax figurines represent the injustices we campaign against which burn down to reveal a lasting image in bronze of the positive outcomes we strive for,” adds Schultz-Jagow.

The “Freedom Candles” will be auctioned for eight days beginning on 19 April 2014. One candle will be released every hour for 30 hours. All proceeds from the candles will go towards Amnesty International’s work to defend and promote human rights.

Advertising agency Ogilvy & Mather London is behind the creative concept and developed the film for the Amnesty International Freedom candles.

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