Amnesty International Marks 40 Years in Spain with Space-Age Animated Story
The short film is called ‘Planet J’ and was created by ContrapuntoBBDO in collaboration with director Alessandro Novelli
Amnesty International celebrates 40 years in Spain (since 1978) with a campaign very different from its usual mode of communication. With a modern, stylish aesthetic and a positive and hopeful tone, ContrapuntoBBDO has created the short film together with Barcelona-based Italian director Alessandro Novelli and his team.
The short film, ‘Planet J’, uses animation as a medium to talk about the state of human rights on our planet. The NGO’s message in the film denounces injustice, lack of support for refugees, evictions, discrimination against women, lack of freedom of expression and invites us to reflect on the possibility that a fairer world is possible.
The short film premiered on Wednesday, March 21 at the Palacio de la Prensa in Madrid and was screened on Monday, June 26 in Barcelona at the Yelmo Cines Comedia. At both events it served as an introduction to the documentary film ‘Grietas’ that Mediapro has produced for Amnesty International for its 40th anniversary.
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Music Company: Summer Music Studios
Composer: Javier Bayón, Josep Vilagut
Animators: Laura Sofia Gonçalves, Alessandro Novelli, Ines Teixeira
Animation Company: Newgold
Director: Alessandro Novelli
Creative Agency: ContrapuntoBBDO
Art Director: Raúl López
Producer: ema Crespo, Melissa Ferrero, Vanessa Castro
Executive Creative Director: Carlos Jorge
Designer: Catherine Correa, Jorge Aguado
Account Supervisor: Ana Esther Martinez
Sound Company: Summer Music Studios
Advertiser: Amnesty International
Categories: Charity, Corporate, Social and PSAslbbonline.com, Tue, 27 Mar 2018 16:33:41 GMT