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Amnesty International Marks 40 Years in Spain with Space-Age Animated Story

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The short film is called ‘Planet J’ and was created by ContrapuntoBBDO in collaboration with director Alessandro Novelli

Amnesty International Marks 40 Years in Spain with Space-Age Animated Story
Amnesty International celebrates 40 years in Spain (since 1978) with a campaign very different from its usual mode of communication. With a modern, stylish aesthetic and a positive and hopeful tone, ContrapuntoBBDO has created the short film together with Barcelona-based Italian director Alessandro Novelli and his team.

The short film, ‘Planet J’, uses animation as a medium to talk about the state of human rights on our planet. The NGO’s message in the film denounces injustice, lack of support for refugees, evictions, discrimination against women, lack of freedom of expression and invites us to reflect on the possibility that a fairer world is possible.

The short film premiered on Wednesday, March 21 at the Palacio de la Prensa in Madrid and was screened on Monday, June 26 in Barcelona at the Yelmo Cines Comedia. At both events it served as an introduction to the documentary film ‘Grietas’ that Mediapro has produced for Amnesty International for its 40th anniversary.

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Music

Music Company: Summer Music Studios

Composer: Javier Bayón, Josep Vilagut

Animation

Animators: Laura Sofia Gonçalves, Alessandro Novelli, Ines Teixeira

Animation Company: Newgold

Director: Alessandro Novelli

Creative Agency

Creative Agency: ContrapuntoBBDO

Art Director: Raúl López

Producer: ema Crespo, Melissa Ferrero, Vanessa Castro

Executive Creative Director: Carlos Jorge

Designer: Catherine Correa, Jorge Aguado

Account Supervisor: Ana Esther Martinez

Sound

Sound Company: Summer Music Studios

Client

Advertiser: Amnesty International

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Tue, 27 Mar 2018 16:33:41 GMT