AMMIRATI Splashes into Summer for Seagram's

Blacklist Director Tendril geared up for girl’s night with this colorful campaign for Seagram’s Escapes, highlighting the myriad flavors of one of this summer’s hottest beverages. The films are a bold and poppy mix of CG and live action elements.

“We loved the brief for this campaign,” commented Tendril. “Creatively developing the different ways to transition between ‘parties’ and introduce dynamic elements into each scene was our favorite task.” 

To create the right look, the Tendril team spent a good deal of time in the design phase of the project, sketching out all the vignettes and experimenting with different combinations for how the elements would animate in and out.  During production they also had to make sure that all the fruits, sweets, and drinks looked convincingly delicious, by using just the right amount of texture shading and lighting to achieve a realistic look.

Tendril also shot a hand model to interact with the animated CG elements. “We wanted the hands to look perfectly on par with a girl’s night out, and so we thoroughly researched what’s currently out there in terms of accessories,” Tendril added. “We now know 2014’s latest jewelry trends better than Vogue!” 

Credits

Agency: AMMIRATI

ECD: Todd Wender, 

CD: Rory Braunstein 

ACD: Kristen Meloche

ACD: Domenique Osborne

Senior Art Director: Melissa Hutton

Account Director: Colin Burns

Account Supervisor: Ola Obayomi

Producer: Kate Treacy

Production Company: Blacklist

Executive Producer: Andrew Linsk

Producer: Alexander Unick

Animation Company: Tendril

Co-Creative Directors: Alexandre Torres and Leo Mateus 

Executive Producer: Kate Bate

Animation Directors: Alexandre Torres and Leo Mateus

Producer: Suzy Bradshaw

Design: Leo Mateus

Animation: Josh Vermeulen, Martin Waltz

Modeling: Gustavo Groppo, Victor Hugo, Steve McArdle, Gustavo Schinner

Compositing: Chris Bahry, Martin Waltz

Lighting and Render: Steven Hollmann, Brad Husband

Storyboard: Jeff Norwell

Texture: Gustavo Groppo 

Live Action DP: Chris Bahry

Production Coordinator: Leah Wesolowski

Make-Up: Misty Fox

Nails: Rita Remark