Clemenger BBDO Australia
Thu, 28 Mar 2019 03:37:11 GMT
Launched in London this morning, the #JoinTheAU campaign was announced via a campaign film and co-ordinated PR and influencer activity across the UK and Australia.
In the UK, the campaign launched via a press conference hosted on a #JoinTheAU branded campaign bus outside the Houses of Parliament.
In Australia, a group of #JoinTheAU advocates, dressed in nothing but their AU Budgys, announced the campaign on Bondi Beach.
Says Adam Linforth, chief smuggler and head of the #JoinTheAU campaign: “As a brand with offices in Australia and the UK – which is our UK/Europe base – we’ve been watching intently as Brexit has unfolded, and to be honest it looks like a complete shit fight, so we thought we’d extend an olive / eucalyptus branch from sunny Australia.
“When we heard that parliament had seized control of Brexit and were holding an extraordinary session, we realized that we hadn’t seen any extraordinary solutions. So, we took some initiative and have provided an option that hopefully British MP’s can support – head down under and #JoinTheAU.”
Says Rich Williams, executive creative director, Clemenger BBDO Melbourne: “We know this whole Brexit business has turned into a bit of a shemozzle, but we’ve come up with the perfect solution. Why doesn’t Great Britain join the AU? We can form a super union. Imagine combining all our stunning beaches, beautiful weather and cute wildlife with all their… British stuff. It’s a marriage made in heaven.
“But first things first, if they’re going to join us on the sand they’ll need to update their beachwear with the official uniform of Australia, a pair of Budgy Smugglers.”
Genres: Comedy, People
Categories: Sportswear, Clothing and FashionClemenger BBDO Australia, Thu, 28 Mar 2019 03:37:11 GMT