Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need.
But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they need it most. And they’ve been doing this for more than 130 years.
And who better to tell this story than the families themselves – people whom the Red Cross has helped, and who passionately want to give back.
Which is exactly what the American Red Cross “Stories Project” is all about.
BBDO New York sent people a simple kit with a camera, and some tips for how best to depict their story (see photo of kit attached). In fact, in the true spirit of giving, the cameras were provided at cost by Sony; and shipping services were donated by FedEx.
What BBDO New York found was extraordinary: people bravely opened their hearts, sharing stories that are inspiring, tragic, uplifting and unbelievable…more than two dozen stories to date and counting, from 23 states, over 250 hours of filming and a year in the making. With no director. And no script.
You have to see it to believe it.
Client: American Red Cross
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Linda Honan
Copywriter: Iain Nevill
Copywriter: Kim Devall
Art Director: Julia Blackburn
Director of Integrated Production: David Rolfe
Producer: Sofia Doktori
Producer: Nicholas Gaul
Producer: Regina Iannuzzi
Designer: Dennis Payongayong
Designer: Arielle Wilkins
Director of Music and Radio Production: Rani Vaz
Production Company: Uber Content
Executive Producer: Preston Lee
Executive Producer: Phyllis Koenig
Content Consultant: Eliot Rausch
Music House: Alex Taylor
Edit House: Cosmo Street
Editor: Stephen Mirrione
Editor: Dave Cea