American Red Cross and American Cancer Society Launches Powerful Give Blood Campaign

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BBDO New York worked with the partnership to encourage more blood donations for cancer patients
American Red Cross and American Cancer Society Launches Powerful Give Blood Campaign

The American Red Cross and the American Cancer Society have announced their Give Blood to Give Time partnership to raise awareness on how blood donations help patients fighting cancer. 

Chemotherapy and radiation, used to treat cancer, can damage the body’s ability to generate healthy blood cells and cause potentially life-threatening conditions. Blood transfusions from generous donors help to provide patients with critical clotting factors, proteins and antibodies needed to help their bodies fight back. 

“The need for blood in cancer treatments is an important and untold story,” said Gary Reedy, chief executive officer of the American Cancer Society. “The American Cancer Society is excited to be working with the Red Cross on Give Blood to Give Time. Through this partnership, we want people to know there are multiple ways they can help and make a meaningful difference in the lives of patients and their families.” 

“The Give Blood to Give Time partnership is a wonderful opportunity to harness the unique strengths of both organisations and provide a way for people to help give patients and their families the resources they need to fight back,” said Gail McGovern, president and chief executive officer of the American Red Cross. “I know from experience that a loved one’s diagnosis can make family and friends feel helpless. They often don’t realise that individuals can make a difference by giving blood and platelets.” 

Give Blood to Give Time is a meaningful way to honour a loved one who is battling or has battled cancer. There are three ways to give to help cancer patients in need today: 

  • Donate blood to the American Red Cross to provide lifesaving blood products to cancer patients when they need it. 
  • Give a financial gift to the American Cancer Society to support its comprehensive approach to attacking cancer that includes breakthrough research, free rides to treatment, free lodging near hospitals and a live 24/7 helpline. 
  • Give a financial gift to the American Red Cross to support the collection and distribution of lifesaving blood products to cancer patients in need. 

The Red Cross and American Cancer Society appreciate the support of Merck Pharmaceuticals who have joined the Give Blood to Give Time partnership. 

To donate blood, individuals need to bring a blood donor card or driver’s license or two other forms of identification that are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in general good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also must meet certain height and weight requirements. 

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Agency

Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Creative Director: Roberto Danino

Creative Director/Art Director: Carolyn Davis

Creative Director/Copywriter: Matthew Page

Head of Integrated Production: David Rolfe

VP Executive Producer: Sofia Handler

Planning: Alex Britt

SVP Account Director: Valerie Sena

Account Director Jimmy McNamara

Account Executive: Darcy McGuire


Production

Production Company: Caviar

Director: Benjamin Mege

Director of Photography: John Londono

Producer: Malcom Wax

Head of Production: Casey Wooden


Editing

Editing: The Work

Editor: Anne Perri


Post

Post: MPC


Sound

Sound: Honeymix


Music

Music: Q Department

Categories: Associations, Corporate, Social and PSAs

BBDO New York, 3 months ago