American Family Insurance is Keeping People Fearless in Latest Ads

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BBDO New York launched the campaign marking the return of the insurer's signature jingle
American Family Insurance is Keeping People Fearless in Latest Ads

American Family Insurance launched its new integrated marketing campaign titled, ‘Keep People Fearless,’ with two spots airing during primetime television. The new spots debuted during NBC’s hit drama series, ‘This is Us’ on February 11th.

The new campaign emphasises that American Family Insurance provides customers with the products, support and guidance to allow them to keep dreaming fearlessly.

“Everyone has worries. But what we worry about is different, because our goals and dreams are different,” said Sherina Smith, marketing vice president. “Whatever keeps our customers up at night, whatever they need to protect, American Family Insurance is there for them.”

The new spots feature ‘This is Us’ guest star Phylicia Rashad as the voiceover. Not only do viewers hear Rashad’s voice, but this campaign marks the return of American Family Insurance’s famous jingle. Several other spots created for the campaign will be featured throughout the year.

The new campaign includes broadcast television and radio, digital and streaming video, outdoor, and social media promotion. The campaign will be seen across the company’s 19 operating states through the end of the year.

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Credits

Spot: “Fun Ride”

Creative Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Susan Golkin

SCD, Senior Creative Director: Tom Kraemer

SCD, Creative Director: Jens Petter Waernes

SVP, Group Executive Producer: Dan Blaney

Producer: Corie Rosenblatt

Executive Music Producer: Melissa Chester

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Heather Weissman

Head of Art Buying: Erin Breen

Group Planning Director: Kimberly Ryneska

Planning Director: Jamie Rutherford

Data Solutions Manager: Christine Yang

Managing Director, Data Solutions: Tina Allan

EVP, Senior Director: Gina Christie

VP, Account Director: Clarissa Lampertz

Account Executive: Karolin Kreke


Production Company: The Corner Shop

Director: Peter Thwaites

Executive Producer: Anna Hashmi

Head of Production: Jessica Miller

Line Producer/EP: Jay Shapiro

DP: Joost van Gelder

Editorial: WORK Editorial

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Editor: Bill Smedley

Assistant Editor: Chris O’Brien and Julian Laing

Post VFX Company: The Mill

Creative Director: Gavin Wellsman

Executive Producer: Heath Raymond

Producer: Christina Yiallouris

Shoot Supervisor: Ajit Menon

2D Lead Artist: Krissy Nordella and Siro Valente

2D Artists: Thomas Panayiotou, Eric Sibley, Roger Cerqua

3D Artist: Jonathan Lee

3D Lead Artist: Ajit Menon

2nd 3D Lead Artist: Anish Mohan

Finish Artist: Michael Almodovar

Matte Painting: Crystal Samuel

Animation: Jeff Lopez, Lalit Salunke, John Wilson

Lighters: Pablo Estrella You, Eric Xu

Model: Quinn Thompson

Lead Tracking: Senthil Murugan Balasundaram

FX: Sewang Kim

Rigging: Ryan Federman

Colorist: Adam Scott

Color Producer: Jessica Amburgey

Color Assist: Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore

Music: “You Make My Dreams” by Daryl Hall & John Oates

Final Mix: Sound Lounge

Mixer: Tom Jucarone

Sound Design: Brian Emrich

Spot: “Rowing”

Creative Agency: Elite Media

Chief Creative Officer: Christopher Crawford

Creative Directors: Jindai Joseph, Mohammed Alsaadi, Toni Judkins

Executive Producer: JD Williams

Producer: Bettye Crawford

Project Manager: Ebony Shanks

Group Account Director: Cristina Chitel

Account Director: Charles Hall

Production Company: The Corner Shop

Director: Peter Thwaites

Managing Partner/Executive Producer: Anna Hashmi

Executive Producer: Jay Shapiro

Head of Production: Jessica Miller

Line Producer: Jay Shapiro

DP: Joost Van Gelder

Editorial: WORK Editorial

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Editor: Ben Jordan

Assistant Editor: Chris O'Brien

Assistant Editor: Julian Laing

Post VFX Company: The Mill

Production: The Mill

Creative Director: Gavin Wellsman

Executive Producer: Heath Raymond

Producer: Christina Yiallouris

Shoot Supervisor: Ajit Menon

VFX Production: The Mill

Executive Producer: Heath Raymond

Producer: Christina Yiallouris

VFX Creative: The Mill

Creative Director: Gavin Wellsman

Shoot Supervisor: Ajit Menon

2D Lead Artist: Andre Vidal

2D Artist: Thomas Panayiotou, Eric Sibley & Roger Cerqua

3D Lead Artist: Ajit Menon

2nd 3D Lead Artist: Anish Mohan

Finish Artist: Michael Almodovar

Matte Painting: Crystal Samuel

Animation: Jeff Lopez, Lalit Salunke, John Wilson

Lighters: Pablo Estrella You & Eric Xu

Model: Quinn Thompson

Lead Tracking: Senthil Murugan Balasundaram

FX: Sewang Kim

Rigging: Ryan Federman

Colourist: Adam Scott

Colour Producer: Jessica Amburgey

Colour Assist: Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore

Music: JSM Music

Final Mix: Sonic Union

Mixer: Mike Marinelli

Sound Design: Brian Emrich












Genres: People, Dialogue

Categories: Insurance, Finance

BBDO New York, 3 months ago