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American Family Insurance Inspires Consumers to 'Insure Carefully, Dream Fearlessly' in New Campaign

Creative 187 Add to collection

With BBDO New York, the campaign will run on TV, radio, digital and social mediums throughout autumn

American Family Insurance Inspires Consumers to 'Insure Carefully, Dream Fearlessly' in New Campaign
In a time of financial and other uncertainty, American Family Insurance wants to help consumers save money and proactively protect what matters most - their dreams. Since the onset of the pandemic, Americans have been driving less and looking for ways to save. American Family Insurance was the first insurance company to help by enabling $425 million in auto insurance premium relief.

Now, American Family Insurance launches a new 360 campaign highlighting the benefits of the brand’s KnowYourDrive program and how it can help customers continue to save as they begin to hit the road more frequently again. The recently revamped program gives customers control over costs, and greater transparency into the ways their driving behaviour impacts what they pay. They get a discount just for installing the app and can earn up to a 20% discount based on absence of poor driving behaviours, such as high speeds, sudden breaking and quick acceleration.

American Family Insurance wants to help its customers live safely, enabling them to fulfil their dreams. The hero spot shows how the KnowYourDrive program is helping dreams come true for one family.

The work is a continuation of American Family Insurance’s 'Keep People Fearless' campaign and inspires consumers to 'insure carefully, dream fearlessly.'

The film, created with creative and strategic agency partner BBDO New York, will run on TV, digital and social throughout the fall, along with accompanying radio spots. 

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Creative Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

EVP, Executive Creative Director: Tim Bayne

Senior Creative Director: Tom Kraemer

Senior Art Director: Shayne Alexander

Group Executive Producer: Amy Wertheimer

Executive Producer: Grant Gill

Senior Producer: Katie Greene

Executive Music Producer: Melissa Chester

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Heather Weissman

Group Planning Director: Kimberly Ryneska

Senior Planner: Brenna Tharnstrom

Data Solutions Manager: Christine Yang

Managing Director, Data Solutions: Tina Allan

EVP, Senior Director: Gina Christie

VP, Account Director: Clarissa Lampertz

Account Executive: Karolin Kreke


Production Company: Park Pictures

Director: Lisa Rubisch

Director of Photography: Jody Lee Lipes

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Cody Ryder

Head of Production: Anne Bobroff

Producer: Drew Toresco

Casting: Laura Rosenthal

Editorial: Arcade

Editor: Paul Martinez

Assistant Editor: Chris Angel/Matt Laroche

Head of Production: Fanny Cruz

Flame Artist: Tristian Wake

Flame Assist: Mark Popham

Senior Producer: Fanny Cruz

EP/Partner: Sila Soyer


Colour: Company 3

Colourist: Tim Masick

Colour Assistant: Ryan Moncrief

Colour Producer: Kevin Breheny

Audio Mix: Heard City

Music: 'Patience Is a Virtue' by Human

Mixer: Evan Mangiamele

Executive Producer: Sasha Awn

Sound Design: Henryboy

Categories: Insurance, Finance

BBDO New York, Wed, 07 Oct 2020 14:35:45 GMT