American Family Insurance Inspires Consumers to 'Insure Carefully, Dream Fearlessly' in New Campaign

In a time of financial and other uncertainty, American Family Insurance wants to help consumers save money and proactively protect what matters most - their dreams. Since the onset of the pandemic, Americans have been driving less and looking for ways to save. American Family Insurance was the first insurance company to help by enabling $425 million in auto insurance premium relief.

Now, American Family Insurance launches a new 360 campaign highlighting the benefits of the brand’s KnowYourDrive program and how it can help customers continue to save as they begin to hit the road more frequently again. The recently revamped program gives customers control over costs, and greater transparency into the ways their driving behaviour impacts what they pay. They get a discount just for installing the app and can earn up to a 20% discount based on absence of poor driving behaviours, such as high speeds, sudden breaking and quick acceleration.

American Family Insurance wants to help its customers live safely, enabling them to fulfil their dreams. The hero spot shows how the KnowYourDrive program is helping dreams come true for one family.

The work is a continuation of American Family Insurance’s 'Keep People Fearless' campaign and inspires consumers to 'insure carefully, dream fearlessly.'

The film, created with creative and strategic agency partner BBDO New York, will run on TV, digital and social throughout the fall, along with accompanying radio spots.