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American Family Insurance and The Scott Brothers Appeal to New Homeowners in Latest Campaign

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BBDO New York launches the dedicated homeowners campaign

American Family Insurance and The Scott Brothers Appeal to New Homeowners in Latest Campaign

The dream of homeownership has become more urgent as home has become the central hub in all of our lives throughout the pandemic. The US housing market is the hottest it’s been, with more existing homes being sold in 2020 than in any year since 2006*, and many aspiring first-time homeowners searching for a new place to call home.

That’s why American Family Insurance, which offers many lines of insurance, is honing in on home in a recent campaign featuring real estate and renovation TV personalities, and newly minted American Family Insurance brand ambassadors as of 2021, Drew and Jonathan Scott. The campaign is rooted in the idea that buying a home is the start of realising bigger dreams with your family, and American Family knows every dream needs a little support to help protect it.

The Scott brothers are the perfect spokespeople to take the screen. The cohesive campaign sees the duo providing tips and trick for making a house a home, geared towards the many first-time homeowners just settling in and tackling renovation projects—perhaps even inspired by HGTV.

Have a look:



Home Style

“With so many people working hard to realise their dream of homeownership, we want people to know American Family Insurance is here to help them protect it. Working with the Scott brothers to show our commitment to championing people’s dreams was a natural fit. We are both dedicated to inspiring, protecting and restoring dreams, and believe that any dream is achievable with the right support,” said Sherina Smith, marketing vice president at American Family Insurance. “This led us to create innovative content that not only adds utility and value to our customers’ lives, but also gives them inspiration and encouragement as they turn their first home into their dream home.”

American Family’s dedicated homeowners insurance campaign was created with BBDO NY and includes TV, social, digital, radio and a brand new HGTV media partnership. It also includes exclusive category partnerships with online realty marketplace Zillow and DIY website, which has launched a new platform dedicated to home improvement projects.  

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Creative Agency: BBDO New York 

Worldwide Chief Creative Officer: David Lubars

EVP, Executive Creative Director: Tim Bayne

ACD/Copywriter: Matt Low 

ACD/Art Director: Kristin Clark

Group Executive Producer: Amy Wertheimer

Executive Producer: Regina Iannuzzi

Executive Music Producer: Melissa Chester 

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Heather Weissman

Group Planning Director: Kimberly Ryneska

Data Solutions Manager: Cam D’Auria 

EVP, Senior Director: Gina Christie 

VP, Account Director: Clarissa Lampertz

Account Executive: Karolin Kreke


Production Company: Scott Brothers Entertainment 

Director: Jim MacPherson

Assistant Director: Maureen Edwards

Post Coordinator: Mayra Morales

EVP, Dev. & Production: Josie Crimi

Post Producer: Jane Van Deuren

Head of Post Production: Lisa Schwartz

Director of Business Affairs: Maribeth Gotell

Head of Production: Shannon Foerter

Production Manager: Taylor Birt

Health & Safety LM: Kaycie Reyes

Livestream Technician: Aaron Foster


Editorial: Nomad Editing Company

Editor: Jai Shukla

Producer: Laura O’Shea

Executive Producer: Jennifer Lederman

Head of Production: Sheena Wagaman

Senior Assistant Editor: Nick Dorman

Assistant Editor: Henry Carroll  


Audio Mix: Sound Lounge

Mixer:  Rob DiFondi

Categories: Insurance, Finance

BBDO New York, Tue, 01 Jun 2021 17:07:07 GMT