American Civil Liberties Union Awareness Push

American Civil Liberties Union (ACLU), the long standing national organization that has played a role in some of the most historic civil liberty events in U.S. history, called upon Seattle ad agency Wexley School for Girls to help raise awareness of ACLU among teens and young adults in a fun tongue in cheek way. Enter multi-platinum recording artist, Macklemore, whose music serves as a creative platform to address controversial civil rights topics as he did with the hit single “Same Love,” which was written in support of REF 74 to legalize marriage equality in Washington state.

In a spinoff of the old AmEx ads that used celebrities to sell memberships, Macklemore’s promo for ACLU ‘sells’ the new ACLU membership cards and encourages America’s younger demographic to join the ACLU. Wexley also gave ACLU’s website a fresh new look that will appeal to millennials. The video and website launched today with a Tweet by Macklemore.

Credits

AGENCY: Wexley School for Girls
EXECUTIVE CREATIVE DIRECTOR: Ian Cohen, Todd Grant
WRITER: Andre Vriesman, Matt Kappler                
DESIGNER: Evan Bross, Lindell Serrin, Derek Vander Griend
EXECUTIVE PRODUCER: Aylin Koker
ASSOCIATE PRODUCER: Maddy Paulino
DIGITAL PRODUCER: Robert Scherzer
ACCOUNT DIRECTOR: Amber Askins
ACCOUNT MANAGER: MacKenzie Huff       

PRODUCTION COMPANY: Mighty Media
DIRECTOR: Ian Cohen, Wexley School for Girls                      
DIRECTOR OF PHOTOGRAPHY: Brian Liepe, Mighty Media
EDITOR: Morgan Griswold                                                                     
SOUND DESIGNER: Scott Weiss, Pure Audio          

TALENT: Ben “Macklemore” Haggerty