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Amber Music Raps Up Litter Genie

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Works on JWT New York's new music video spot

Amber Music Raps Up Litter Genie


Following in the paw-prints of their first viral spot for Litter Genie, which has gained over 1.3 million views on YouTube, Amber Music followed with the second instalment this month - the equally catchy and hilarious 'R&B' spot. Proudly marketing our culture’s obsession with cat videos, the internet-only spots turned viral on their very own, creating a logical synergy between brand, product and advertising medium.

The spot was produced by the creative team at JWT – Director of Music, Dan Burt; Senior Producer, Mustafa Imam; Executive Creative Director, Sarah Barclay; Creative Director, Billy Faraut – and composed in-house by Amber Music. 
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Amber Music, Fri, 01 Mar 2013 16:09:22 GMT