Amber Music Raps Up Litter Genie

 

 

Following in the paw-prints of their first viral spot for Litter Genie, which has gained over 1.3 million views on YouTube, Amber Music followed with the second instalment this month - the equally catchy and hilarious 'R&B' spot. Proudly marketing our culture’s obsession with cat videos, the internet-only spots turned viral on their very own, creating a logical synergy between brand, product and advertising medium.

 

The spot was produced by the creative team at JWT – Director of Music, Dan Burt; Senior Producer, Mustafa Imam; Executive Creative Director, Sarah Barclay; Creative Director, Billy Faraut – and composed in-house by Amber Music.