Amber Higgins Joins Accenture Song as North America Communications Brand Strategy Lead

Accenture Song announced that Amber Higgins has joined as North America communications brand strategy lead.

In this role, Amber will build robust strategy practices across the spectrum from brand to digital in Accenture Song.  

“Because of ever changing category and customer dynamics, now more than ever, brands have an undeniable need to drive relevance and growth. Amber's wealth of strategy expertise and the ability to bring together technology, data and creativity will strengthen Accenture Song's ability to help clients continue to lead in their categories." - Courtney Russell, co-lead, communications for North America, Accenture Song

Amber is a problem solver by trade, with over 20 years’ experience across creative agencies, tech companies, and now at Accenture Song, the $16B creative tech unit of Accenture. Amber joins Accenture Song from Meta where she served as director of brand strategy and operations. Prior to Meta, she was a group strategy director at Wieden + Kennedy. Amber works with creativity in its purest sense. She works with designers, technologists, CEOs, CSOs, CMOs, CCOs and everyone else in the process alike because who she is talking to doesn’t really matter, the thinking does. No matter where a brand or business is in its formation, she’s determined to make a difference. She’s looking to leverage all her experiences in her newest endeavour with Accenture Song as North America communications brand strategy lead.  

“While brands and strategy have not changed at the core, absolutely everything around them has changed. Figuring out where to start is often the most daunting task for businesses of all shapes and sizes. As a dot connector and simplifier by trade, it’s never been a more interesting time to be a strategist. The hardest part for the strategist is figuring out from which seat to help. Creative entities have great ideas but don’t always have the tools and capabilities to make what they can imagine real. When it comes to working from the brand side, It's really hard to keep your perspective the longer one is on the inside. I’ve had the privilege of helping from both perspectives so when I was given the chance to add the Accenture Song perspective, I couldn’t resist. Tough market conditions coupled with deep expertise in working cross functionally and all the capabilities under one roof is exactly the kind of opportunity that gives me energy. It won’t be easy, but I’m incredibly excited to join this very talented team and organisation and be part of this growth story and evolution - ours and our clients.” – Amber Higgins has joined as North America communications brand strategy lead.

Amber is joined by Sterling Sanders and Roger Baran, who have joined the Accenture Song as executive creative directors. Sterling brings 20+ years of experience working with high-touch, high-performing, storied brands and joins us after stints at Designit and Publicis. Roger brings 20+ years creative industry experience and held creative leadership roles at The Community, Goodby Silverstein & Partners, and Razorfish.

(L-R: Sterling Sanders, Roger Baran)

This news comes on the heels of Accenture Song closing FY22 with $16B in revenue and the practice’s first work for Coinbase, which went onto to win a Cannes Lion Grand Prix and was recognised as a Fast Company Innovation by Design award honouree. This news also follows Accenture Song’s recent appointment of Adam Kerj as its first chief creative officer for Europe, the promotions of Jon Wilkins to global chief strategy officer for its communications practice and Liz Wilson to a new role leading growth and integrated client solutions for Accenture Song’s communications practice in Europe.