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Ambassadors Introduces a Tiny, Dictator Shadybug to the Animated World of ASN Bank

Creative 139 Add to collection

The Dutch bank launches fourth animated ad created by Selmore

Ambassadors Introduces a Tiny, Dictator Shadybug to the Animated World of ASN Bank

ASN Bank has released its fourth animated commercial with creative agency Selmore and creative production studio Ambassadors, this time telling a story about who the bank chooses to lend to. 

In the 30-second commercial now showing across Dutch television and online, this particular Shadybug is a tiny dictator who uses an army of beetles to bulldoze trees and dragonflies as helicopters to go to war. But when the little leader knocks on ASN Bank’s door to pay for his plans, the sustainability-focused bank keeps it shut.

Vincent Lammers, Creative Director & Partner, Ambassadors explains: “Revisiting the world we created for ASN Bank is always a pleasure, and just as how we went underwater with The PVC-Horse, we wanted to show a different side to the fact and fable forest. This time it’s about shifting the scale to bring a totally different, macro perspective.

“The play on scale also helped us share this serious message with a bit of absurdity. From his tiny design, look development to performance and even the sounds he makes, the Shadybug was an incredibly fun character to bring to life.”

The Shadybug is the latest spot in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness).

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Account Managers: Lucinda Rosheuvel, Anja Froeling

Agency Executive Producer: Hanneke Kampschreur

Agency Producer: Jorieke de Jong

Creative Director: Diederick Hillenius

Creatives: Sam de Greef, Hannah Mulder 


Directed by: Ambassadors

Creative Director: Vincent Lammers

Art Director: Nick Groeneveld

Producer: Bo Kops

Artist Manager: Marissa Zandvliet

Sound Producer: Zoë de Regt

DOP: Floris van der Lee

Production Design: Gatze Zonneveld

Editor: Oscar Marmelstein

Junior Editor: Bram Koopmans

Colorist: Koert van der Ploeg

VFX Supervisor: Stephen Pepper

2D Artists: Stephen Pepper, Melissa van het Spijker, Jeremy Verf, Peter van Rij

3D Supervisor: Ivor Ribeiro da Silva

3D Artists: Ivor Ribeiro da Silva, Alexander van Buggenum, Jeroen Hoolmans, Charlotte Vallet, Sjoerd de Greef, Robin van As, Jonathan Krijgsman, Jeroen Cloosterman, Ralph Meijer

3D AnimatIon: Nick Groeneveld

Layout & Storyboard: Rachelle Slingerland, Nick Groeneveld

Character Design: Nick Groeneveld, Maureen van der Hout, Iris van den Akker, Rachelle Slingerland

Sound Designer: Rens Pluijm

Composer: Sebastiaan Roestenburg

Genres: Animation, Music & Sound Design, Comedy, Visual VFX, Storytelling

Categories: Banking, Finance

Ambassadors, Mon, 14 Oct 2019 13:25:18 GMT