Tue, 27 Jul 2021 10:38:06 GMT
Amsterdam-based creative production studio Ambassadors has been selected as leading digital travel platform Booking.com’s global video performance marketing partner following a competitive pitch.
Leveraging its creative automation platform Cube, Ambassadors will be responsible for supporting both the creative development and dynamic scaling of Booking.com’s global performance marketing content as travel opportunities begin to open up again for millions of people around the world.
Ambassadors previously worked on the visual effects for Booking.com brand campaigns such as Be a Booker with Anomaly and Live Curious with adam&eveDDB, and in recent years, Booking.com had begun integrating Cube to manage, distribute, and locally adapt creative campaigns.
“Cube has come a long way since Diederik started it up from our Lab back in 2011, and to see it now as the official video marketing performance platform for a global brand like Booking.com – with such a diverse customer base requiring hyper-personalized content marketing – is the kind of stuff dreams are made of,” says Halbo van der Klaauw, founding partner, Ambassadors. “I’m so proud of our creatives, designers, and developers across Ambassadors and Cube who made this milestone a reality.”
“Cube was founded by a drive to always find efficiencies in creative production workflows, and winning this RFP is a powerful new step for our production platform. We’re looking forward to supporting Booking.com in creating and testing data-driven, engaging stories at scale,” adds Diederik Veelo, head of innovation at Ambassadors and founder of Cube.
The first performance marketing campaign from Ambassadors is now live in some markets, focusing on the ease of booking and cancelling a trip within the booking.com app.view more - Hires, Wins & Business
Categories: Travel, Booking platformsAmbassadors, Tue, 27 Jul 2021 10:38:06 GMT