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Ambassador America Ferrera Shares Her Path to Embracing Her Identity for CoverGirl

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Believe Media director Paola Kudacki uses film-grained photographs to capture America’s journey as a Latina Woman

Ambassador America Ferrera Shares Her Path to Embracing Her Identity for CoverGirl

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as America invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. Directed by Believe Media’s Paola Kudacki, the spot offers a glimpse into America’s path to embracing her identity as a Latina woman, playful artist, and now a CoverGirl ambassador.

Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.

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Client: COTY/CoverGirl


Agency: Spring Studios

Executive Creative Director: Robin Harve

Image Director: Erika Moore

Agency Producer: Mathew Laskey


Production: Believe Media

Director: Paola Kudacki

Executive Producer: Liz Silver

Head of Production: Vitaly Koshman

Line Producer: Matthew Shattuck

Director of Photography: Ross Richardson

Production Designer: Tessa Posnansky

Categories: Beauty & Health, Makeup

Believe Media US, Fri, 25 Feb 2022 09:26:38 GMT