Amazon's Super Bowl Ad Highlights Products That Shouldn't Be Voice Activated

Today Amazon released its full Super Bowl ad, shedding some light on the mysterious ‘top-secret’ Amazon Beta Testing Program teasers that were released on Friday.

The spot features numerous famous faces testing out new Alexa-enabled technologies... ones that ultimately didn't make the cut. Viewers now know the items in the briefcases opened by Harrison Ford, Forest Whitaker, Ilana Glazer, Abbi Jacobson and Mark and Scott Kelly in teasers released last week - including a toothbrush, hot tub and Ford's dog's collar - and the amusing reasons that they didn't work. 

The spot was created in-house by Amazon's creative team and marks the fourth consecutive year that Alexa has been the focal point of the brand's Super Bowl spot. Check it out below.