Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Amazon's Super Bowl Ad Highlights Products That Shouldn't Be Voice Activated

Creative 270 Add to collection

Harrison Ford's pet dons an Alexa-enabled dog collar and it does not end well

Amazon's Super Bowl Ad Highlights Products That Shouldn't Be Voice Activated
Today Amazon released its full Super Bowl ad, shedding some light on the mysterious ‘top-secret’ Amazon Beta Testing Program teasers that were released on Friday.

The spot features numerous famous faces testing out new Alexa-enabled technologies... ones that ultimately didn't make the cut. Viewers now know the items in the briefcases opened by Harrison Ford, Forest Whitaker, Ilana Glazer, Abbi Jacobson and Mark and Scott Kelly in teasers released last week - including a toothbrush, hot tub and Ford's dog's collar - and the amusing reasons that they didn't work. 

The spot was created in-house by Amazon's creative team and marks the fourth consecutive year that Alexa has been the focal point of the brand's Super Bowl spot. Check it out below.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People, Dialogue, Musical

Categories: Online retailers, Retail and Restaurants

LBB Editorial, Wed, 30 Jan 2019 15:41:01 GMT