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Amazon's Fire TV Campaign Showcases AI's Futuristic Capabilities

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Six new spots by agency Johannes Leonardo, edited by PS260's Adam Epstein reveal the minds of entertainment enthusiasts

Amazon's Fire TV Campaign Showcases AI's Futuristic Capabilities

P.S. 260 and Johannes Leonardo join forces on the latest work for's Fire TV with Alexa!

Call it your TV-watching buddy, confidante, friend...Alexa can transform your viewing experience with her handy voice-activated features, user friendly interface, and almost genie-like ability in handling human spontaneity.

With creative direction from agency, Johannes Leonardo, and editorial work by PS260's, Adam Epstein, these six new witty spots reveal the minds of entertainment enthusiasts with thoughts and scenarios that prompt them to call on Alexa for help.

And of course, Alexa's got all the answers! Now can your TV do that? 

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Edit Company: PS260

Editor: Adam Epstein

Edit Assistant: Paul Rummerfield

Head of Production: Laura Patterson

Assistant Producer: Natalie Raffaele

Creative Agency

Creative Agency: Johannes Leonardo

Copywriter: Jono Flannery

Art Director: Paul Gregson

Producer: Siobhan Spence-Edwards

Executive Producer: Craig Keppler

Chief Creative Officer: Leo Premutico

Junior Copywriter: Tommy Woods

Junior Art Director: Jacob Mehringer


Sound Company: Sound Lounge

Sound Engineer: Tom Jucarone

Producer: Liana Rosenberg

ADR Mixer: Patrick Christensen


Brand: Amazon

PS260, Tue, 20 Mar 2018 14:35:24 GMT