Amazon Launches in Car Alexa with New Spot from Joint

Creative 123 Add to collection
RSA's Jake Scott directs ad for The Echo Auto
Amazon Launches in Car Alexa with New Spot from Joint

Amazon has launched a brand new innovation - The Echo Auto.

The small device can easily be plugged into your car or connected via Bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. ‘Coming Home’ tells the story of a man returning home. From the comfort of his car he asks Alexa to turn up the temperature and turn on the lights at his home.

But we realise he’s not doing it for himself but for his wife returning to their house. In fact, he’s actually about to begin his nightshift. It follows on from the successful ‘Morning Ritual’ film for Alexa released in September.

The spot, created by Joint, is airing across the US. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Amazon

Agency: Joint

Production Company: RSA

Director: Jake Scott

Sound Design: Factory

Post-Production: The Mill

Editor: Struan at Final Cut

Music supervision: Adelphoi

Joint, 6 months ago