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Amazon Announces Third Annual Prime Day



Nearly 40 percent of Lightning Deals worldwide will come from small businesses and entrepreneurs on Prime Day

Amazon Announces Third Annual Prime Day
The third annual Prime Day will be Tuesday 11th July, with hundreds of thousands of deals exclusively for Prime members around the world. New this year, members can enjoy 30 hours of deal shopping starting at 6pm on Monday, 10th July – and new deals as often as every five minutes. Prime Day has expanded to 13 countries this year, and Amazon is bringing new and existing members in the U.S., UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria the best deals of the year. Members will find millions of items in stock including deals from thousands of small businesses and entrepreneurs. As the company gears up for Prime Day, Amazon offers an inside look to show our global preparations. To participate in Prime Day, customers in the UK new to Prime can sign up here for a year of Prime for just £59 from now through 3rd July, a £20 saving on the first year’s annual membership fee.

“Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” said Greg Greeley, Vice President Amazon Prime. “Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day!”


As a Prime Day exclusive, Amazon will reveal a brand new teaser of The Grand Tour for Prime members. The new footage, which is the first look at any filming from the hugely anticipated second season, sees Jeremy, Richard and James in Mozambique, Switzerland and the UK.  Prime members will get this exclusive Prime Day sneak preview ahead of the full The Grand Tour season 2 launch later this year.
Prime Day 2016 was another record-breaking success for small businesses and entrepreneurs worldwide participating in the event. Small businesses and entrepreneurs on Amazon offering deals to Prime members saw orders nearly triple year-over-year on Prime Day. And this year, there will be thousands of small businesses and entrepreneurs participating, representing nearly 40 percent of all Lightning Deals. Feedback from small businesses and entrepreneurs includes: 

“Prime Day 2016 proved to be a prime opportunity for Amazon customers to shop from Time2 Direct, with our one day only deals showing a growth of 730% in unit sales based on a daily average and our sales targets exceeded by over 75%.”-- Latif Kothia, Time2 Direct

“It was a great day all round. We sold out of all our Prime Day deals which saw 10% increase in sales from last year. I think Amazon has managed to create a buzz around generally a very quiet time which has given us a boost in sales.” -- Ravi Daryanani, Teletape Limited
Amazon Prime Day
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