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Amazon and Mashable X Find a Happy Medium for Parenting and Technology

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Rodeo Show's Mccoy|Meyer direct new piece in collaboration with Lightwork

Amazon and Mashable X Find a Happy Medium for Parenting and Technology

Venice Beach-based production company Rodeo Show’s directing duo Mccoy | Meyer help experts share insight on how to raise kids with a healthy relationship to technology for Mashable Brand X and Amazon. The spot delves into expert insight on parenting, kids and ‘mindful tech’ in an age of distractions. As the piece unveils how distracting technology can be for kids, it also peers into how to overcome these disturbances and fully embrace the benefits that tech can provide to this new generation of 'digital natives'. The piece intercuts interviews with experts, educators and parents with footage of kids learning and interacting with tech features like Amazon Echo’s voice activation. 

The spot goes on to provide compelling, visually-appealing insight on how technology can be used to empower children to become innovators and creative thinkers, while still remaining connected to the real world. 

“This was one of the more thought-provoking pieces we’ve had the chance to work on,” notes Mccoy | Meyer. “As millennials ourselves, we often lose sight on how much technology has permeated our daily life. It was only when we took a moment to consider technology through the lens of a child, did we understand the power it holds and the nuance it requires to use if for positive growth.”

The spot premiered on Mashable and is part of Mashable Brand X, a division of Mashable dedicated to creating original and branded content designed to inform, inspire and entertain the digital generation across all platforms. 

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Offline

Editor: Casey McPerry

Other

Colourist: Casey McPerry

Client

Advertiser: Mashable X, Amazon

Production Company

Creative Direction: Yancy Kenna

Director: Mccoy | Meyer

DOP: David Charry

Executive Producer: Jared Amzallag, Raphael Leopold

Producer: Andy Straight

Production Company: Lightwork, Rodeo Show Productions

Creative Agency

Creative Agency: Lightwork

Producer: Georgia Taylor

Genres: People, Dialogue

Categories: Consumer Electronics, Smart hub

Press Kitchen, Tue, 11 Dec 2018 17:46:09 GMT