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Amazon Alexa Takes Us Back in Time in Heartwarming ‘Prom’ Spot from Droga5 London

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Spot from Park Pictures' Lance Acord shows how Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice

Amazon Alexa Takes Us Back in Time in Heartwarming ‘Prom’ Spot from Droga5 London

In Droga5's latest spot for Amazon Alexa 'Prom', we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track ‘I Only Have Eyes For You’ by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to that same song at home, just like they did at their Prom all those years ago. 

As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again.

The spot was directed by Lance Acord through Park Pictures. 

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CLIENT

Amazon Global Chief Creative Officer : Simon Morris

Amazon Executive Director of Global Creative: Jo Shoesmith

Amazon Group Creative Director : Colin Gaul

AGENCY

Agency: Droga5 London

Chief Creative Officer: David Kolbusz

Executive Creative Director: Shelley Smoler

Creatives: Ethan Bennett, Liam Crerar

Managing Director : Heather Cuss

Account Director : Max Levine

Senior Account Manager : Rob Henderson

Head of Strategy : Damien Le Castrec

Head of Production : Chris Watling, Peter Montgomery

Agency Producer : Josh Sanders

Agency Assistant Producer: Manon Rees

PRODUCTION

Production Company: Park Pictures, LA

Director: Lance Acord

Executive Producer: Stephen Brierley

Producer : Caroline Kousidonis

DoP: Lance Acord

EDIT

Company: Trim

Editor: Paul Hardcastle

Assistant Editor: Ben Elkaim

Producer: Noreen Khan

POST PRODUCTION

Company: Time Based Arts

Executive Producer: Sian Jenkins

Head of Production: Josh Robinson

Producer: Sean Ewins

CD / Shoot Supervisor: Robert Olsson

2D Lead Artist: Sheldon Gardner

2D Artists: Adam Fenwick, Jamie Crofts, Matt Shires, Ollie Ramsey, Ralph Briscoe, Sarah Breakwell

3D Lead Artist: Guillaume Heussler

Colourist: Daniel De Vue

Colour Assist : Ale Amato / Corey Martinez / David Oh

SOUND

Sound: String & Tins

Sound Design: Lawrence Kendrick

Audio Post Producer: Eimear Gorey

MUSIC

Composers: Robert Miller

Music Company: Random Order

Genres: Storytelling

Droga5 London, Mon, 24 Jan 2022 16:38:35 GMT