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Amazon Alexa Takes Us Back in Time in Heartwarming ‘Prom’ Spot from Droga5 London


Spot from Park Pictures' Lance Acord shows how Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice

Amazon Alexa Takes Us Back in Time in Heartwarming ‘Prom’ Spot from Droga5 London

In Droga5's latest spot for Amazon Alexa 'Prom', we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track ‘I Only Have Eyes For You’ by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to that same song at home, just like they did at their Prom all those years ago. 

As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again.

The spot was directed by Lance Acord through Park Pictures. 


Post Production / VFX
Music / Sound
Agency / Creative
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Genres: Storytelling

Droga5 London, Mon, 24 Jan 2022 16:38:35 GMT