Alexa helps a woman in a simple but important way, in new spot from Amazon.

‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realise how Alexa can help with the seemingly simplest of things.

It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year.

The spot is airing across the UK, Germany, France, Spain and Italy.