Amazon Alexa and Joint London Bring Us a Morning Ritual

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Amazon shows us how virtual assistant Alexa can be helpful to those who are blind or partially sighted
Amazon Alexa and Joint London Bring Us a Morning Ritual

Alexa helps a woman in a simple but important way, in new spot from Amazon.

‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realise how Alexa can help with the seemingly simplest of things.

It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year.

The spot is airing across the UK, Germany, France, Spain and Italy.

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Composer: DLMDD


Edit Company: Assembly Rooms

Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: Academy Films

Director: Frederic Planchon


Sound Company: Factory


Advertiser: Amazon

Brand: Alexa

Creative Agency

Creative Agency: Joint London

Genres: Storytelling

Joint, 9 months ago