Thu, 31 Jul 2014 16:19:18 GMT
There's no stopping the march of time as this clever new spot from Czar director Koen Mortier proves. The campaign for BNP Paribas Fortis shows a couple swept along by the non-stop pace of modern life, running effortlessly from one major event to another.
Publicis creatives Catheline Leroy and Eva De Jonckheere devised the spot in order to convey the fluidity of life and the fact that, these days, time is a precious resource and we often find ourselves doing everything at once. It's all been done to showcase the Belgian bank's one-stop-shop approach, which allows customers to arrange all of their business with just one code.
The spot, which takes the form of a moving, life-sized 'puppet theatre' was a complex production and organisational challenge as everyone and everyone on camera is continuously moving. The result is a fluid, effortless, orchestrated chaos - just like real life!
Director: Koen Mortier
DOP: Benoit Debie
Client: BNP Paribas Fortis
Creatives: Catheline Leroy, Eva De Jonckheere
Agency Producer: Marc Van Buggenhout
Production Company: CZAR.BE
Executive Producer: Eurydice Gysel
Producer: Joop Haesen
Editor: Martin Leroy
Production Design: Geert Paredis
Post Production Company: Moxy
Music: Isolde Lasoen
Genres: In-camera effects, Choreography, People
Categories: Finance, BankingHenry, Thu, 31 Jul 2014 16:19:18 GMT