Adstream
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition
  • Indian Edition
  • Spanish edition
  • Polish edition

amaysim Sprinkles a Touch of Old-School Glamour in Game Show-Inspired Music Video

Creative 54 Add to collection
From 72andSunny Sydney and Alt.vfx, the 'Love Machine' track and video will be promoted as part of amaysim’s fully integrated rebrand campaign
amaysim Sprinkles a Touch of Old-School Glamour in Game Show-Inspired Music Video
Australia’s fourth largest telco, amaysim, with over 1.19M happy customers, has today debuted the official music video for the song at the centre of its new campaign, 'Love Machine', performed by former Gang of Youths lead guitarist, Joji Malani and produced by creative agency 72andSunny, Sydney.

amaysim chief marketing officer, Renee Garner, said the decision to create the music video was prompted by a huge amount of positive feedback from customers: “Our customers loved the 'Love Machine' cover, by Joji Malani, featured in our recent campaign so much that they were contacting us requesting the full version of the song. amaysim is known for showing our customers crazy customer love, so in the spirit of big love we decided to go one better and create a 'Love Machine' music video for our customers to enjoy.”



Luke Martin, head of product, 72andSunny, said: “Having landed on this awesome song for the 'Little Sim, Big Love' brand platform, we were stoked to bring the 'Love Machine' to life further in a music video. Working with amaysim, Joji Malani and our other partners we had a lot of fun on set, capturing the magic of the song and more of the love from amaysim to their customers.”

Shot in Sydney under strict Covid-19 regulations, the new 'Love Machine' track and video will be promoted as part of amaysim’s fully integrated rebrand campaign which encompasses TV, social, digital and PR.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: amaysim

Agency

Creative agency: 72andSunny Sydney

Director: Colin Renshaw, T&DA

Producer: Nina Salter, T&DA

VFX and Post

VFX & Post production: Alt.vfx

Music

Music supervisor: Chris Chalmers

Genres: Music performance

Categories: Utilities, Mobile Network

72andSunny Sydney, Wed, 02 Dec 2020 02:20:28 GMT