Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Amaysim Announces PHD As New Media Agency

Creative 0 Add to collection

PHD Australia to provide media planning and buying across all products

Amaysim Announces PHD As New Media Agency

Amaysim, Australia’s low cost mobile service provider, has today announced PHD as its new media agency following a competitive review process.

The appointment will see PHD look after strategy and communications planning, buying and analytics across all amaysim products from May 2014.

This move will also see DR and brand activity aggregated under this one agency relationship, excluding SEM, which continues with FirstClick Consulting. No other agency partners will be affected.

Amaysim’s Director of Marketing, Andrew Balint, said the move has come at a pivotal time for the Telco, as it continues to cement its position as a significant player in Australia’s mobile services market. “We’re excited to have PHD on board as our new media agency. Amaysim now has well over 500,000 customers, and as we become a household brand, we feel PHD’s data-driven approach to performance marketing is essential to ensuring we continue to outsmart our competitors.”

“We take pride in being at the sharp end of digital marketing and we’re energised by this new partnership with the team at PHD. I’d like to thank Mediacom for partnering with us since launch over three years ago, and for being such an important part of our business success to date,” he added.

Toby Hack, MD of PHD Australia said, “Amaysim is a very exciting brand, doing innovative things in the Australian mobile services market. The cultural fit is right. We are both challenger brands, with a focus on finding a better way. This appointment reinforces PHD’s reputation for working with innovative businesses looking for better ideas and we are delighted to have been selected as Amaysim’s media agency.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Mobile Network, Consumer Electronics

lbbonline.com, Tue, 08 Apr 2014 10:09:30 GMT