Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Alzheimer’s Society Launches Silent Brand Film In Conjunction With UK Release Of ‘Still Alice’

Creative 0 Add to collection

Smart copy in new film via Fallon London

Alzheimer’s Society Launches Silent Brand Film In Conjunction With UK Release Of ‘Still Alice’

Alzheimer’s Society today launches the first phase of its new, national, integrated brand campaign, to coincide with the UK cinema release of Oscar and BAFTA winning film ‘Still Alice’, starring Julianne Moore as a linguistics professor who is diagnosed with early-onset Alzheimer’s.

“Fade”, the 50” film, created by Fallon London and produced by Fallon Film, will run before all screenings of the film in Pearl & Dean and DCM cinemas across the UK. Both organisations have given Alzheimer’s Society the media space for free.

The emotive film, created and directed by Oli Rimoldi, Sigi Egedal, designed by Dan Montgomery and creatively directed by ECD Nick Bell, is the first in a wave of brand communications developed to illuminate the charity’s purpose and to let people know Alzheimer’s Society is there for when families and carers need information, support and advice.


Linda Seaward, Head of Marketing, Alzheimer’s Society, said, ‘This is a wonderful opportunity to get Alzheimer’s Society’s message of hope and support to a wider audience in an original and emotive way’Nick Bell, Executive Creative Director, Fallon said, ‘It’s not everyday you want your client in tears when you present a creative idea but on this occasion, it was the best reaction we could have asked for”. 

Fallon was appointed as lead creative agency for Alzheimer’s Society in April last year following a competitive pitch. The charity’s investment in its brand is part of its five-year plan to ensure those living with dementia, and their families, know where to go when support is needed.

Alzheimer’s Society is the leading support and research charity for people living with dementia in the UK, as well as their families and carers. There are currently  850,000 people living with dementia in the UK with this number set to rise to 1 million by 2021. As the population ages, dementia is now acknowledged as the greatest health challenge facing the UK.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Fallon London

Designer: Dan Montgomery

Executive Creative Director: Nick Bell

Producer: Tracy Stokes

Typographer: Dan Montgomery

Creatives: Oli Rimoldi, Sigi Egedal

Post Production / VFX

Post Production Company: Big Buoy

Producer: Barnery Wright, Anna Harris

Client

Brand: Alzheimer’s Society

Offline

Editor: Alex Hinx

Genres: Dialogue

Categories: Health, Corporate, Social and PSAs

lbbonline.com, Fri, 13 Mar 2015 10:05:55 GMT