Peach
dlmdd
Wake The Town
adstars
liahome
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Alzheimer’s is a Constant Battle in Powerful Spot from Czar Brussels

ADD TO COLLECTION

Director Joost Vandebrug teams up with Mortierbrigade on campaign for Alzheimer Liga Vlaanderen’s

Alzheimer’s is a Constant Battle in Powerful Spot from Czar Brussels

Czar Brussels has produced Alzheimer Liga Vlaanderen’s (Alzheimer’s League Flanders) latest commercial as well as photography campaign. The film focuses on a victim's fight against his own disease. Often this battle can be unseen but the film brings it to light by putting it center stage; quite literally in a boxing ring. The location and the dynamics of the spot to propel us into the intensity of what survivors go through.

The protagonist of the film is Paul, who was diagnosed with Alzheimer at 65. “I know that there will come a time when I will still be there, but there will hardly be anything left of me. It's that version of myself that I have to fight every day. Because if I loose heart and don't take the best care of myself, I may wake up tomorrow as the Paul I don't want to be.”

CREDITS

Music / Sound
Production
Agency / Creative
Editorial
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

Czar BE, Wed, 01 Dec 2021 10:20:32 GMT