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Alzheimer’s is a Constant Battle in Powerful Spot from Czar Brussels

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Director Joost Vandebrug teams up with Mortierbrigade on campaign for Alzheimer Liga Vlaanderen’s

Alzheimer’s is a Constant Battle in Powerful Spot from Czar Brussels

Czar Brussels has produced Alzheimer Liga Vlaanderen’s (Alzheimer’s League Flanders) latest commercial as well as photography campaign. The film focuses on a victim's fight against his own disease. Often this battle can be unseen but the film brings it to light by putting it center stage; quite literally in a boxing ring. The location and the dynamics of the spot to propel us into the intensity of what survivors go through.

The protagonist of the film is Paul, who was diagnosed with Alzheimer at 65. “I know that there will come a time when I will still be there, but there will hardly be anything left of me. It's that version of myself that I have to fight every day. Because if I loose heart and don't take the best care of myself, I may wake up tomorrow as the Paul I don't want to be.”

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Client: Alzheimer Liga Vlaanderen

Agency: Mortierbrigade

Creative Directors: Philippe De Ceuster, Joost Berends, Jens Mortier

Creatives: Michiel Baeten, Frédéric Delouvroy

Agency Producer: Anneleen Vande Voorde


Director: Joost Vandebrug

Executive Producer: Eurydice Gysel

Producer: Lander Engels

DOP: Sander Vandenbroucke

Photography Producer: Ingrid Deuss

Photographer: Erika Rodin

Art Director: Tanker

Editor: Robin De Praetere

Grading: Joost Van Kerckhove

Post Production:

Post Producer: Bieke De Keersmaecker, Jef Neefs

Music & Soundeffects: Raygun

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

Czar BE, Wed, 01 Dec 2021 10:20:32 GMT