Wed, 23 Sep 2020 08:51:28 GMT
Alt.vfx was announced as one of three Australian recipients of the coveted Grand Prix award at AD STARS 2020, for the company's work on AA Insurance ‘Dinosaur vs Unicorn’.
The spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter living out a fantasy, embodying the idea of 'Living a Little Freer' thanks to AA Insurance.
“Dinosaur VS Unicorn brings a simple idea to life through production craft particularly, leveraging the CGI to the level of a feature film,” said Damisa Ongsiriwattana, co-founder and executive creative director at Sour Bangkok, and judge of the Film craft category.
The company's work on the Toyota Superbowl 2020 commercial ‘Heroes’ also took home a Silver in the same category.
Client: AA Insurance
Head of Marketing and Distribution: Richard Park
Brand and Marketing Manager: Melodie Vickars
Marketing Manager: Catherine Dilly
Brand and Marketing Team Leader: Charles Tatham
Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Ben Pegler
Art Director: Julia Ferrier
Copywriter: Renee Bryant
Lead Business Partner: Kate Lines
Senior Business Director: Lucy Paykel
Senior Account Manager: Sam French
Chief Strategy Officer: Rupert Price
Planning Director: Thinza Mon
Carina Egelhof: Lead Digital Strategist
Agency Executive Producer: Judy Thompson
Senior Agency Producer: Claire Colohan
Production Company: Goodoil
Executive Producer: Mark Foster
Director: Adam Gunser
Post Production and VFX Company: Alt.vfx
Soundtrack/composer/Music: Liquid Studios
Genres: Visual VFXAlt.vfx, Wed, 23 Sep 2020 08:51:28 GMT