Alto 800 is India’s favourite car for the first time buyer. It is also one of the finest cars from Maruti Suzuki, is loaded with awards, and has undergone significant changes to make itself contemporary and stay relevant. It is stylish, has great features, fastest to reach 1 lac mark, delivers far superior mileage and continues to perform consistently for over a decade.
The car symbolizes younger attitude and is known to epitomize spontaneity. However, the current space that the brand has appropriated is not just high on younger attitude, but has dabs of emotion. The ‘Let’s Go’ has a new dimension of care which Alto allows owing to its superiority of mileage, and is intended to connect emotionally with its consumers.
The new film which Lowe Lintas has developed for Alto is a beautiful encapsulation the product attribute of a brilliant mileage, in a manner that goes beyond the functionality and tugs at a deeper emotional connect.
Better mileage allows travelling farther and in festival times it can only mean greater happiness and celebrations, as most festivals in India are celebrated by getting together with family; it is the time when we all want to be with family
The story is about a newly-wed couple who has just finished putting diyas outside their home during the festival. One diya is left and the girl takes a chance of telling her husband that she would want to put the last Diya at her parent’s house. The husband, a bit amused knowing fully that the distance to his in-laws is a lot, accepts the challenge. Not worrying about the petrol consumption since it is frugal in the case of Alto (22.7kmpl). He makes sure that her wife doesn’t miss her parents during the festival. The film has a happy ending as the girl gets to put the last diya at her parent’s house, and gets to meet her mother.
The car looks beautiful in the night since it is shot beautifully, and the whole mood of the film is festive. The film has a melodious song penned by Gulzar and sung by Shilpa Rao, composed by Rajat Dholokia.
The commercial signs off by saying “Agar khusiyaan baatney se badhti hain, toh rukna kyon? Can’t be more true in the times of festival and a promise that can be well made and kept by India’s most Fuel-Efficient Car”.
Creative :Amer Jaleel, Shriram Iyer, Varun Goswami, Joy Sen Gupta, Kavita Kamath,
Kshitij Chandel, Sahil Mehta
Business :Naveen Gaur, Syed Amjad Ali, Jaten Jais, Kunal Sharma
Planning :Anurag Prasad, Ketaki Chand
Client :Manohar Bhat, Himanshu Dahiya, Tushar Agarwal, Aditi Upadhyay,
Production :Crazy Few Films
Director :Anupam Mishra