Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Altmann + Pacreau Makes Small Sacrifices in New Price Comparison Site Ad



Henry's Jérôme Langlade shoots a quirky comedy spot for

Altmann + Pacreau Makes Small Sacrifices in New Price Comparison Site Ad

In today's environment of increasingly difficult economic conditions, the basic purchasing power of the French people has been drastically undermined. As such, the reducuction of expenses and optimisation of a household's budget by any means are as relevant as ever.

It is in this context that serial entrepreneur, Gaël Duval - founder of, proposes to help his customers compare prices and save up to 300 euros a year on their energy, telecommunication and insurance bills.

Wanting to encourage new customers to visit the site, approached Altmann + Pacreau. The young agency concocted a scenario for tv and web in which a couple attempt to reduce their use of gas, electricity, heating and the internet. The comedy was directed by Jérôme Langlade of Henry De Czar. The director has already distinguished himself with his 'Frolic' spots (Bronze Lion at Cannes) and more recently 'Cuir Center' for BETC.

The campaign will debut on TV and online today (23/02/2015) and will accompany M6's new flagship and quirky comedy: Peplum.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Utilities, Electric

Altmann + Pacreau, Mon, 23 Feb 2015 10:52:06 GMT