Thu, 01 Apr 2021 10:20:51 GMT
For the first time in its history, the Alpine brand is communicating on television. A film with breathtaking images produced by Havas Paris.
Going off the beaten track, fighting boredom, and daring to escape the norm, such is Alpine's vision of the world embodied through a highly graphic film. A founding step for the brand, relaunched in 2016, which had never before invested in TV. The 45-second film tells the story of how, in a standardised and monotonous world, suddenly, one day, everyone can make the choice of an alternative and take a turn. Newly invested in Formula 1, Alpine puts into this film its idea of the sports car: lightness, agility, iconic design and unparalleled driving experience. The result is a film that stands out from the rest of the automotive industry.
Created by Havas Paris, this 45-second spot will be broadcast before, during and after the first four Formula 1 Grand Prix of the season. It will be broadcast on television in France from March 28th and also in Germany, Switzerland, Belgium and the United Kingdom, as well as in digital and on social networks.
CEO Alpine : Laurent Rossi
Global Marketing Director: Bruce Pillard
Head of Marketing communications: Edouard Lepeu Content Production Manager
Agency: Havas Paris
Creative Director: Stéphane Gaubert
Art Supervisor: Lucas Mongiello
Editor: Ludovic Miege
Account leaders: Stéphane Guerry, Valérie Planchez, Raphael Thierry, Thomas Blanchard, Caroline Su
Strategic Planner: Romain Roux
TV Producer: Ingrid Vasseur
Production Director: Corinne Dutoit-Costa
Producer : Casper Balsev
Production Director : Hugo Marcel
Producers: Alexandra Funada et Cedric Barus
POST- PRODUCTION: Frenzy
Post-production: Wassila Kailali
Sound Producer: HRCLS
Music : Superjava - Cocobongo
Composers: (Arnaud Pujol / Alexandre Remoue / Jean-Archibald Denis) FR (SACEM)
Categories: Automotive, CarsHavas France, Thu, 01 Apr 2021 10:20:51 GMT