Brazilian business and creative powerhouse amassed 142 Lions plus three Agency of the Year trophies from 2010 to 2019
Above: Filipe Bartholomeu (partner and CEO) and Luiz Sanches (chairman and CCO)
The award wins – and the results of some of the most iconic advertising campaigns ever created – speak for themselves: they can only point to the agency most engaged in creativity, from thought to practice, in the world. This is why Cannes´ International Festival of Creativity pays tribute to AlmapBBDO as the most creative agency in the world for the last ten years at Cannes Lions. During this period (2010 to 2019), the agency has won 142 Lions and other three Agency of the Year awards (2010, 2011, and 2016). The 2020 festival took place this week (22 to 26 June) in a strictly online version and with no submissions. The tribute to AlmapBBDO is the first-ever of its kind in the history of Cannes Lions.
“This is the outcome of the work of our professionals, true talents that have contributed and still contribute to us. This award is a proof of the consistency of our top-quality work and a restatement of our greatest belief: that creativity makes all the difference to our clients’ business results. They are at the very core of the stories we tell. Creativity is key in attracting fans to brands. Our culture shares in the belief that creativity is key to business results, to society, and to people’s lives”, says Luiz Sanches, chairman and CCO at the agency.
Filipe Bartholomeu, partner and CEO at Almap, adds: “Earning such recognition these days, at such a delicate moment for the global community, reminds us that vulnerability is the mother of all creativity. Let’s hope she goes on inspiring us to move on with an ever-transforming spirit, now more important than ever.”
From 2010 to 2019, Almap amassed one GP, 23 Gold, 39 Silver, and 79 Bronze Lions. What’s more, it earned three trophy awards as Agency of the Year at Cannes Lions – in 2010, 2011 and 2016. The recipients Lions included campaigns that became beacons of the business-generating creative endeavour, created for brands such as Havaianas, Volkswagen, GOL, O Boticário, Mars, Getty Images, Bradesco Seguros, HP, Visa, and others. Most of these brands have been with the agency for more than ten years, a token of Almap’s tradition in fostering solid long-term relationships with their clients.
“The Cannes Lions tribute is the acknowledgment of a culture. Being bold and daring goes with the Almap culture and spreads out to our clients. They see our job as transforming their business. Likewise, they often transform us too. This mostly comes about through creativity”, says Filipe.
Almap’s partners recall how the last ten years brought about the greatest revolution content consumption in human history, introducing change to media and branching out into multiple points of contact between brands and consumers. And AlmapBBDO has moved with the times. So much so that the agency is the recipient of awards in a wide range of categories of the festival – in 2012, for example, it won Brazil´s first Gold Lion for Mobile, with the campaign ´Fake Ad´, created for client Bradesco Seguros.
Luiz Sanches, also a household name at AlmapBBDO for 27 years, has been invited to be jury member at Cannes Festival five times, in a broad range of categories: 2021 (Outdoor Jury President); 2018 (Film Jury President); 2016 (Jury Member: Titanium and Integrated Lions); 2014 (Mobile Jury Member); and 2008 (Print Jury Member).
Earlier this week (23), Cannes Lions had announced AlmapBBDO as the #1 Regional Agency of the Decade Latin America and has now taken the award to a world level. "This award pays tribute not only to the achievement of Almap, but that of Brazilian advertising as a whole. It celebrates the Brazilian twist to creative doing, turning what was merely commercial into popular culture", concludes Luiz Sanches.