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AlmapBBDO & iStock Launch Epic Campaign on a Non-epic Budget

Creative 207 Add to collection

Series of fun spots prove you can have blockbuster video footage without the Hollywood budget

AlmapBBDO & iStock Launch Epic Campaign on a Non-epic Budget

iStock by Getty Images, the original resource for superior royalty-free stock imagery and video from the crowd, has unveiled a new campaign to promote its innovative video collection. Created by Brazilian agency AlmapBBDO, the campaign features three creative short films that demonstrate how extraordinary, grand scenes, which would require a budget of thousands of dollars to produce, are available at affordable prices from iStock by Getty Images.

The three films, entitled, "Space", "Mountain" and "Twister", were produced using breathtaking videos sourced from iStock by Getty Images. With over two million videos available across Getty Images and iStock, Getty Images offers customers high quality video to fit every budget. 

The resulting campaign is a fun and impactful demonstration of how businesses and advertisers can harness the power of video from iStock by Getty Images to find innovative ways to engage with consumers – at a price to suit all budgets. 




Andy Saunders, Senior Vice President, Content for Getty Images says: “As the world’s leading provider of crowd-sourced content, this innovative campaign from AlmapBBDO for iStock by Getty Images explores the notion that creativity and visual accomplishment doesn’t have to come with a heavy price tag. We couldn't be happier with the invention behind the campaign which in turn successfully communicates the quality, diversity and strength that the iStock by Getty Images collection has, as well as the ability of our video offering to engage customers."

Renata M. Simoes, Marketing and Content Manager at Getty Images Brazil continues: "We are thrilled to partner with AlmapBBDO, who have produced another fantastic campaign for our business. Off the back of Love to Bingo and 85 Seconds, we are looking forward to seeing how this latest campaign is received by our clients.”

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Media Agency

Media Agency: Isabela Albero

Music

Music Production: Cabaret

Creative Agency

Account Supervisor: Cristina Chacon, Daniela Pierry Gasperine

Art Director: Andre Sallowicz

Chief Creative Officer: Luiz Sanches

Copywriter: Daniel Oksenberg

Creative Agency: AlmapBBDO

Executive Creative Director: Bruno Prosperi

Producer: Vera Jacinto, Diego Villas Boas

Genres: Comedy

Categories: Business Services, Business Software

Getty Images, Fri, 29 May 2015 10:36:22 GMT