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Almap BBDO's new VW truck spot

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What came first? The truck or the cows? Almap BBDO and The Ebeling Group's Lobo amazing new spot for Volkswagen trucks.

Almap BBDO's new VW truck spot
The Ebeling Group’s Lobo directed a Volkswagen trucks spot for Almap BBDO. Astonishingly the spot is completely live-action and uses no digital enhancement. With a team of vets and only one day’s worth of daylight hours to work with, everything was shot on location including the animals and the massive truck structure. The idea of the truck ‘being built’ around the cows had to be calculated not only by real engineers, but also by Lobo, who managed to use the accelerated narrative, fully conveying the idea of time passing. And the most important thing? The truck is fully functional at the story’s conclusion.  The tagline translates to: “Custom-made for your business”. Watch it here http://client.theebelinggroup.com/lobo/vw/vw_building.mov

About The Ebeling Group: The Ebeling Group (TEG) is a Creative Task Force - part production company, part story-tellers, part creative think tank, and a whole lot of execution.

From the coveted James Bond main titles and Grammy nominated music videos, to Sundance featured films, and award-winning branded content, The Ebeling Group's creative process tackles any production challenge by creating tangible and innovative results for our clients.
For 10 years, The Ebeling Groups' directors have created trend-setting and award-winning work in the commercial, film, broadcast, branded content, and gaming arenas, acknowledged by titles like Cannes, One Show, Clio's, AICP, D&AD, Promax BDA, Slamdance, and Sundance. Based in New York and Los Angeles, the TEG roster includes: MK12, LOBO, Tennant, Leythum, Boolab, Convert, Nakd, and Bitstate.


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Categories: Automotive

lbbonline.com, Thu, 28 Jul 2011 16:00:00 GMT