El Ojo de Iberoamérica festival, the most important regional annual event devoted to creativity, brought together over 2000 students, professionals, and opinion leaders form the world of advertising, marketing, and communications from Argentina, Colombia, Brazil, Spain, Mexico, and Peru, among others.
The 18th festival hosted renowned industry personalities such as Bob Greenberg, founder and chairman at R/GA Worldwide, Nick Law, Chief Creative Officer at R/GA Worldwide, Rob Reilly, Global Creative Chairman at McCann Worldgroup, Geoffrey Hantson, Chief Creative Officer at Happiness, Alexandre Okada, Global Creative Director at Mullen Lowe Worldwide for Omo/Persil/Ala at Unilever, Nizan Guanaes, Founder and Partner of the ABC Group, Cesar Agost Carreño, Creative VP, Regional Creative Director for Latin America and member of Ogilvy Worldwide Creative Council, among other important speakers.
Almap BBDO was chosen Best Agency of Iberoamerica, whereas Luiz Sanches and Marcello Serpa were named Best Creative. The prize for Best Independent Agency went to We Believers and the one for Best Communication Network to Ogilvy Latina. The Production Company of the year was Landia and Rodrigo Saavedra Best Director. No somos Delito was granted the distinction of Advertiser of the Year.