ALMA has launched a pro bono campaign for Crowdrise, a crowdfunding platform that raises charitable donations. 'Fight Fire With Fire' aims to raise money for those affected by the wilefires currently raging in California.

Roughly 65 million fire emojis are used every day throughout social media.  While most of the time this popular emoji is used to add spice to a light-hearted tweet, ALMA wanted to take that energy and use it to help those affected by the very real fires happening in California. 

So, the agency is responding to tweets that include the fire emoji, driving Twitter users towards a donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. 

Help ALMA by spreading awareness to its #FightFireWithFire donation campaign.