ALMA Fights Fire with Fire to Raise Money for California Wildfire Aid
Creative 146 Add to collection
Twitter campaign piggybacks off the popularity of the fire emoji
ALMA has launched a pro bono campaign for Crowdrise, a crowdfunding platform that raises charitable donations. 'Fight Fire With Fire' aims to raise money for those affected by the wilefires currently raging in California.
Roughly 65 million fire emojis are used every day throughout social media. While most of the time this popular emoji is used to add spice to a light-hearted tweet, ALMA wanted to take that energy and use it to help those affected by the very real fires happening in California.
So, the agency is responding to tweets that include the fire emoji, driving Twitter users towards a donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation.
Help ALMA by spreading awareness to its #FightFireWithFire donation campaign.
Creative Agency: ALMA
Creative Director: Gabriel Reyes, Gabriel Ferrer
Junior Art Director: Danae Nunez
Junior Copywriter: Nicholas Perez-Molino
VP Digital: Michael Sotelo
Director, Strategy & Integrated Solutions: Carly Sutherland
Lead Digital Content Creator: Samantha Lemoine
Digital Content Creator: Miguel Clark
Categories: Environment, Corporate, Social and PSAsAlma, 1 year ago