Following a competitive four-way pitch, AllTogetherNow has been appointed as the creative agency of record for Onken. Picking up from incumbent George & Dragon, AllTogetherNow is tasked with building awareness of the Onken Masterbrand.
Working with sister agencies from across The&Partnership, including experiential agency muster, media planning and buying agency m/SIX and PR agency Halpern – ATN will focus on a UK brand campaign to run across TV, digital, social, experiential and shopper marketing.
Onken head of marketing Laura Grove said: “AllTogetherNow really impressed us with their multi-channel ideas, which addressed every consumer touchpoint – challenging us to break the advertising norms in the competitive yogurt category. We’re very much looking forward to working with them.”
AllTogetherNow MD Steve Parker said: “We’re delighted to be working with Onken and we can’t wait to launch our integrated campaign for the masterbrand. We’ll be bringing to life the magic that can happen when you get creative, media and experiential all working together in a dynamic way.”
ATN’s first work for the brand went live in February 2019, with a Tesco activation for the new Onken Naked range. This work is running across OOH, social, digital and press.