Smith joins the agency from GR/DD, where he worked on branding projects, print, exhibition design, press kits, websites, digital installations, interactives, games, smartphone apps and augmented reality.
Notable work at GR/DD includes two games for the Science Museum – the Carbon Cycle Augmented Reality Interactive and the Flash-based Drench Game for the 'Water Wars' exhibition – as well as the Time Explorer game for the British Museum and a new online identity and website for The London Library, the world's largest independent lending library. Smith also created a CD Rom interactive browsing tool to help journalists pick and choose which games and assets to feature in articles relating to the PlayStation Network relaunch.
Smith was lead designer on a number of branding projects, including Playstation's PlayTV, Echochrome and Nokia amongst others. He has contributed illustration work to Computer Arts, Time Warner, Symantec, Sony BMG and Tate.
Smith has been a key part or lead in many award-winning projects, garnering two Webby Awards, an FWA Award, a GD USA Award, and two YCN awards. He has received nominations for a BAFTA, two Webby Awards, two Museum & Heritage Awards and a Museum & Web nomination as well as working on two Design Week Award finalists.
As a freelance designer Tim has worked on projects for Orange, Game, Macmillan Cancer Support and Bebo.
Tim Smith says: “As a designer with an interest in a broad range of disciplines, AllofUs are a natural fit for me. I am particularly excited by their varied portfolio and client base, they are well respected in their field and I have been a fan of their work for years. Working for them will be an exciting challenge and a great development in my career, I am really pleased to have had such a warm welcome into a great company.”
Richard Sullivan, Art Director at AllofUs, says: “We're really pleased to have Tim on board at AllofUs as he's clearly a great talent. The style of work along with his design methodology fit perfectly with our own approach to design and his skills will help to bolster what is an already talented team.”