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Allianz Rewinds YouTube

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MercerBell tackles online negativity to pre-roll ads

Allianz Rewinds YouTube

Viewers can press the “Be OK” button on Allianz’s new YouTube video to reverse an unfortunate mishap with a car and some paint cans, in a companion element to the current “One Trusted Partner” campaign.

 


A new ad serving functionality used by MercerBell on YouTube is aiming to counteract some of the negative feeling towards pre-roll ads on the channel. If the viewer doesn’t press the “Be OK” button, the main husband character does it for them. This character also features in the current TVC for Allianz where he damages his wife’s car and needs to get it repaired quickly before she finds out.

 


This most recent instalment of the “Ahh” campaign for the insurer builds on the message that Allianz helps you when you most need it. 

 


Besides TV and the YouTube video there will be three radio spots and a wide range of online banner ads combining text and images that will be refined based on their effectiveness.
There will also be a second instalment of the TV component, this time with the wife in the driver’s seat.

 


Dominic Brandon, Group Manager Marketing and Brand at Allianz said: “Besides being another clever way of saying Allianz can get our customers back on the road quickly after an accident, the YouTube interactive component will help us to overcome viewers skipping content or experiencing the frustration that many people have with pre-rolls.”

 

CREDITS
Dominic Brandon – Group Manager Marketing and Brand, Allianz 
Russell Walsh - Senior Marketing Manager, Direct Insurance, Allianz
David Bell – Executive Creative Director
Mike Nikotin – Senior Art Director 
Rodolfo Sarno – Art Director
Liz Kain – Senior Copywriter
Ian Hammond - Copywriter
Lorraine Gormley – Senior Account Director
Tim Barrett – Senior Account Manager
Chris Dudman – Director
Helen Hendry – Producer
Baz Milas – Agency Producer
Heckler – Post Production

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Genres: Comedy

Categories: Insurance, Finance

lbbonline.com, Mon, 01 Jul 2013 12:38:26 GMT