Allianz Insurance and BBDO Shanghai Discover the Strength to Move Forward

How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO Shanghai and worldwide Olympic and Paralympic insurance partner Allianz presented an uncommon answer with the jointly created the campaign 'The Strength to Move Forward'.

Many brands and agencies have created various content campaigns about the Olympic Games. It is not strange for BBDO to help brands create Olympic campaigns. Whether the work was for the Olympic Games or Olympic Winter Games, BBDO has a wealth of brand Olympic communications experience. However, this time round, it was a challenge for BBDO to avoid aesthetic fatigue and help this 130-year-old German insurance brand Allianz create such an impressive campaign at the high-profile Olympic and Paralympic Winter Games Beijing 2022.

Give Creativity The Strength to Move Forward with Breakthrough Production

BBDO put down its previous Olympic Campaign experience and abandoned the conventional practice of manifesto-style sports TVCs. Instead of using a large amount lot of copy content in the video, the team let two small characters tell a simple short story, with a man who walked across mountains and rivers, and a girl who chased figure skating dreams in her own world. They finally meet each other in the competition and become the strength to move forward to each other.