Spot created by Mercerbell and shot by Heckler’s Chris Dudman
Roadside assistance is the feature of the latest Ahh-llianz “One Word” TV Campaign that delivers help to a driver who has fallen victim to a flat battery, created by MercerBell for Allianz Insurance.
The ad, which launched over the summer, shows a man and his dog out for a walk when they see some people having a bad morning due to car accidents. Then they get back to their car and the battery is flat because he has left the lights on.
“This campaign is about why you would choose Allianz - whether you’ve locked the keys in the car or had an accident Allianz is there for you,” said Julie Dormand, Managing Director at MercerBell. “We began over a year ago with the introduction of the Ahh-llianz meme to embed the brand into the vernacular. Since then we have been able to show many of life’s moments when you are glad to have insurance.”
The ad represents a new phase for the campaign focusing on more reasons to choose Allianz. TV is supported with radio and digital.
Dominic Brandon – Group Manager Marketing and Brand, Allianz