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Alliance of Independent Agencies Launches Member Verification

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Alliance of Independent Agencies to have members verified and sign a Code of Conduct as it seeks to assure trust & confidence amongst clients

Alliance of Independent Agencies Launches Member Verification

From 1st April the Alliance of Independent Agencies is introducing a process whereby all its members will need to be verified by a third party as well as sign up to a Code of Conduct.

This verification process will validate:

Financial stability: Assessed by globally recognised credit agencies as to financial stability. 

Regulatory: Legal & regulatory sanctions, Money laundering, bribery or corruption, Ongoing litigation, Any failure to comply with laws, regulations, or other industry requirements. 

Reputation: Ongoing check of data or news that may potentially harm client reputation, including in-depth review of any negative trends (e.g. news, employees leaving, etc.). 

Quality: Evidence of high-quality work performed for clients, Leadership & employees with proven expertiseand Active external coverage of the company (e.g. press coverage, awards, industry rankings).

This third-party verification will be undertaken by Globality, an international sourcing company connecting companies with the best service providers, using their AI driven platform. 

All Alliance members that pass the verification will also be invited to join their platform.

Alongside the Verification process, members will be asked to sign the Alliance Code of Conduct that amongst other areas will direct them to the wellbeing and diversity of their teams. 

The Verification and Code of Conduct, whilst appearing to being a barrier to some agencies being a part of the Alliance, will ensure that the membership is of a quality with a sense of purpose that will give the client and industry community high levels of trust and confidence. 

The Code of Conduct can be viewed here.

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Categories: Business Services, Marketing

Alliance of Independent Agencies, Wed, 31 Mar 2021 08:50:37 GMT